Today, nearly all of the top SEO tools and experts recommend submitting your site to local directory services. The logic is that by doing so, you’ll be able to show the world that your business is based in a certain area and give locals an incentive to check out your business instead of a chain store or another local competitor. Local directory submission isn’t anything new, but it has gained more traction in the last few years. Search engines continue to crawl and index more sites through their crawlers as well as other means. So, what’s the current outlook on local directory submission? Is it still relevant today? And how can you submit your site effectively for 21st century SEO? Let’s take a look at these questions and more.
What is Local Directory Submission?
Local directory submission is the process of adding a local listing for your business to a relevant directory service. This can be done manually or through an automated process. The main reason why local directory submission is so important is that it helps to increase your SEO rankings by increasing the number of local targeted visitors to your website. If your existing SEO strategy is aimed at only a limited number of people, then it won’t matter how great your content is. There are simply too many other results that will receive more traffic than your website. Local directories have been around for a while, but they only started to gain wide traction in 2015 and early 2016. The main reason for this surge in popularity is due to Google’s recent updates to its local search algorithm.
Why Does Google Need Local Directory Submissions?
Local directories are a way for Google to get more information about your business. This can help the search engine to improve its local search results in several ways. One of the primary ways it seeks to improve its results is by increasing the amount of quality content that it shows for local businesses. Local listings are important for many reasons, but one of the most important reasons is that it helps to improve your SEO. If you want to improve your SEO and gain more local traffic for your business, then you want to get as many people as possible to see your listing. This is where local directory submission comes in!
Why Is Local Directory Submission Important for SEO?
Local directory submission is an important part of local SEO because it’s one of the only ways that you can get your site to appear on a local listing. While there are several ways that you can get your site to appear on a Google Map, this requires manual effort and often requires that you hire a local SEO provider. Google’s local search algorithm has been getting more and more difficult to rank in over the years. However, the algorithm update in April 2017 made it even more difficult to rank. Many local businesses are having a hard time trying to recover from this update, and the only way they can try to get their site back is by improving their local SEO and backlink strategy.
Google Can’t Find Your Content Through a Local Listing
There’s no doubt that listing your website on a local directory is a great idea for potential new customers. But, it’s important to remember that Google can’t crawl or index your content if a user isn’t typing something into the search bar. Google must receive a request from a human being to crawl your site. If someone isn’t typing something into the search bar, then Google’s crawlers aren’t sending requests. So, while you’re helping your website to appear on the page, Google isn’t seeing any of it.
Which Directory Should You Submit to?
The best directory for you to submit to depends on several factors, including the area that you live in, the keywords that you’re targeting, and your business goals. One thing is for sure, though – you’ll want to make sure that your listing is as relevant and accurate as possible. There are many factors that you’ll have to consider when choosing your local directory. One thing that you’ll want to make sure of is that your listing is as accurate as possible. This means that you won’t want to submit to multiple listing services because you’ll want one to rank higher than the others.
Factors That Affect the Effect of Directory Submission on SEO
Unfortunately, there isn’t a one-size-fits-all answer when it comes to the effect that local directory submission has on your SEO. This is because several factors can affect how effective your submission will be. – Authority of the Directory – The first factor that can affect the effect of directory submission on your SEO is the authority of the directory that you submit to. The higher the authority of the directory, the better it is for your SEO. If you submit to a very low authority directory, then this will hurt your SEO. – Crawl Depth – The second factor that can affect the effect of directory submission on your SEO is the depth of the crawl that Google does for the directory. The deeper the crawl is for a particular listing, the less relevant it is for SEO.
Local directory submission is a great way to increase your local rankings and gain more exposure by featuring your business on a relevant listing. However, it’s important to remember that several factors can affect the effect that directory submission has on your SEO.