It all comes down to this. The 2018 season is almost in the books and many clubs have already made the changes that will lead them into the next phase of their respective footballing lives. For some clubs, that means making way for a new crop of players and staff, while others are simply looking to implement different systems and player acquisitions to improve on their previous year’s performance. For other clubs, it means finally being able to put out feel-good football videos after years of lackluster marketing and social media efforts. This year, there were plenty of surprises — from new management giving first-time head coaches a run for their money to old favorites rejuvenating their fanbases with new identities and innovative gameplans — but only one organization seems set on ending the season on an up note: The Red Bull Football Club. If you listen close enough, you can sometimes hear the collective sigh of relief emanating from New York City FC fans as they anticipate their team’s switch in identity this summer. After all, when your team’s name is Red Bull FC, it’s no wonder why people are excited about seeing what you’ve got cooking over at East Rutherford, New Jersey’smtcdonald. com/2018) home base these days. If there’s one constant about Red Bull Football club that isn’t changing for its upcoming season both on and off the pitch (barring perhaps injury or external distractions), it’s that everything else (including how much fun you
What’s In Store for New York City FC’s 2018 Season?
The Red Bull Football Club has been around since 2005, and in that time, it has established itself as one of the most reliable and successful professional clubs in the world. After winning the English Premier League in 2008, the Red Bulls were granted the opportunity to write their own story in the beautiful game. That story included two American-based clubs — New York Red Bulls and Red Bulls II — and one North American Soccer League club (the Red Bulls’ USL team). Since then, the Red Bulls have spent most of their time either contending or winning championships, including 2015, 2016, and most recently, the 2017 Supporters’ shields. The Red Bulls have also shown a marked improvement year by year, mainly due to the work of head coach Jesse Marsch, who helped the team to their first MLS Cup in 2017.
New York City FC: Marketing, Social Media, and Video Strategy
As the name suggests, the new direction for New York City FC (NYCFC) comes from the ground up. The club is not changing its name, logo, or any other external identifiers. Instead, it is focusing on the new brand that is being created around it all. A new marketing strategy will be implemented in tandem with the new branding push to help set the tone for the new season. The club has begun working on brand new identity, one that is not only expansive in its scope, but that is also very distinctively New York City FC.
How to Follow NYCFC’s 2018 Season
To get a head start on following NYCFC, check out what the team has to say about its plans on its official website. To ensure you stay up-to-speed with all the latest happenings from the club, you should also check out the NYCFC app, which will help you keep tabs on training, matches, and team news, as well as provide you with a host of other important club information. If you are looking for a bit of a challenge, you can also take on the newly created “Pro” division of the NYCFC team, which will feature some of the more experienced players in the league.
Key Losses for NYCFC in 2018
While it is important to note that no two teams will ever be completely alike, several losses will sting the side most associated with New York City FC. Let’s start with the biggest one: coaching and technical staff. Jesse Marsch, who has been leading the charge for the Red Bulls, is set to become the next U.S. Men’s National Team coach after serving as interim manager for the team at the 2018 FIFA World Cup in Russia. In addition to Marsch, several of his staff members will also be moving on in the coming months. Among them are Assistant Coach David Longo and Assistant Coach Tyrone Marshall. Given the Red Bulls’ success under Marsch and the club’s decision to make him the new manager of the Men’s National Team, there will be much uncertainty coming into the season.
Faces to Watch for NYCFC in 2018
With the leadership changes at both the club and state level, many familiar faces will likely be stepping down from their roles within the year. In New York City FC’s case, that will likely include former players, executives, and staff members. Let’s take a look at some of the faces to watch for NYCFC in the coming year. Giovani dos Santos: The Galaxy forward will be entering his 10th season in the MLS and his ninth as a member of the New York City FC team. He will be entering his 40s in August, making him one of the club’s oldest players. As Galaxy and New York City FC teammate, Landon Donovan said of dos Santos, “It’s a privilege to play with him.” Grizzly Bear: One of the most popular members of the Red Bulls’ 1997 Supporters’ Shield-winning team, Grizzly Bear completed his MLS retirement in May.
As the Red Bull Football Club prepares for its third season in the United States, the team has made significant strides forward both on and off the pitch. The organization has also started unveiling some of its plans for the future, which will hopefully continue to drive excitement and anticipation in the stands and on social media for the 2018 season. The Red Bulls have had a banner year, and with their new look and a new name, there is no telling what direction the club will take. The new Red Bull FC is sure to bring excitement and plenty of talks, both good and bad, but most of all, it will bring competition.